Effective September 29, 2021
MCR Technologies, Inc. and its affiliates (“MCR“) want you to be familiar with how we collect, use and disclose information from and about you because we understand you are concerned about your privacy, and we want to maintain your trust. As used herein, “you” includes any user of Services (as defined herein) any user affiliate and any person with respect to which, or on whose behalf such Services may be provided, including any person with respect to whom any Personal Information (as defined herein) may be disclosed to, or accessed by, MCR.
2. Information We Collect
MCR and our service providers may collect the following information from and about you:
Personal Information From You
We collect Personal Information when, for example, you register for or subscribe to certain Services; create a profile or account; take a survey; visit our MCR Online Services; order and/or purchase any of our products or services, including from our licensee; use an interactive feature; or contact customer service.
Personal Information We Receive from Third-parties
“Other Information” is any information that is not Personal Information, such as browser information, app usage data, information collected through cookies and other technologies, demographic information, and aggregated information.
Other Information You Submit
We collect Other Information when you submit it to us. It may include your gender, zip code, birthday, education, occupation, and interests.
Other Information We Receive from Third-parties
We may receive Other Information about you from third-parties, including, for example, demographic data, information about your interests, and information about your activities on other websites or mobile applications.
Other Information We Collect Automatically When You Are Online
When you access and interact with our MCR Online Services, we and our service providers may automatically collect certain information about those visits. For example, in order to permit your connection to the MCR Online Services, our servers receive and record information about your computer, device, and browser, potentially including your IP address, browser type, and other software or hardware information. If you access the MCR Online Services from a mobile or other device, we may collect a unique device identifier assigned to that device (“UDID”), geolocation data, or other transactional information for that device.
Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features or personalization available through our MCR Online Services.
3. How We Use Your Information
We collect, use or otherwise process Personal Information as allowed under applicable law, including where based on one or more of the following:
- The consent you provide to us at the point of collection of your Personal Information;
- The performance of the contract we have with you;
- The compliance of a legal obligation to which we are subject; or
- The legitimate interests of MCR, a third-party or yourself. “Legitimate interest” is a technical term under applicable regulations. It means that there are good reasons for the processing of your personal information and measures are taken to minimize the impact on your privacy rights and interests. “Legitimate interest” also references our use of your data in ways you would reasonably expect and that have a minimal privacy impact. We have a legitimate interest in collecting and processing personal information, for example: (1) to ensure that our networks and information are secure; (2) to administer and generally conduct business within MCR; and (3) to prevent fraud.
We use the Personal Information we collect from and about you for the purposes set forth below. Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for all the purposes for which we use and disclose Personal Information. We may combine Other Information with your Personal Information, and when we do, we treat the combined information as Personal Information.
To improve the quality of our products and Services and to personalize your experience by presenting content, products and offers tailored to you, we may also combine the Personal and Other Information we collect with information relating to your use of other MCR products, Services and websites. In addition, we may supplement the Personal and Other Information we collect with information from other sources, such as publicly available information from social media services, commercially available sources and information from MCR affiliates or business partners.
To provide and manage our Services. We use the information we collect from and about you to provide our products, Services and features to you, including: to process and fulfill your requests for Services, to send you information about your relationship or transactions with us, to measure and improve those Services and features, to train and improve our machine learning algorithms, to allow you to comment on content and participate in promotions or rewards programs, use social sharing tools to share content and collaborate with other users, to provide you with customer support, including online chats, and to respond to inquiries. If you choose to use the social sharing tools, some of your Personal Information may be included in a directory that can be viewed and used by other users of these social sharing tools. In addition, if you have multiple product subscriptions, we may use your information to allow you to sign in to several MCR Services with the same user ID.
To deliver relevant content and recommendations. To make your experience more interesting and personalized, we may use any of the Personal and Other Information we collect to assist us in delivering content on any of our MCR Online Services.
Analysis and Development of New Products and Services. We perform statistical, demographic and marketing analyses of users of the Services, and their usage patterns, so we can analyze or predict our users’ preferences for product and services development purposes, to determine our promotional campaign effectiveness so we can adapt our campaign to the needs and interests of our users, and to generally inform advertisers about the nature of our user base. We use this information for analytical purposes, including analysis to improve customer relationships, to support strategic business decisions and our marketing tactics and to measure and track our brand health. We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, or because we have a legitimate interest in doing so.
Aggregating and/or Anonymizing Personal Information. We may aggregate and/or anonymize personal information so that it will no longer be considered personally identifying. We may do so to generate other data for our use, which we may use and disclose for any purpose.
To deliver relevant online advertising. The MCR Online Services and our service providers may use any of the information we collect from and about you (in certain cases, such as with respect to financial information, only with your express permission) to assist us in delivering relevant ads to you when you use the MCR Online Services or another service provided by MCR or unaffiliated third-parties. (See Information We Collect, above, for details on the types of information we may use.) As noted above, we may work with third-party online advertising companies and advertisers who help deliver these ads to you. These third-parties may collect and use information about your activities on our MCR Online Services and on other websites, and Other Information about you, to limit the online ads you encounter to those we believe are consistent with your interests. As described below in the Section entitled “Our Disclosure of Information,” we will only share Personal Information with third-parties for their own marketing purposes where you have given us permission to do so.
To allow social sharing functionality. If you log in with or connect another social media service account with an MCR Online Service, we may use Personal and Other Information to facilitate your sharing of information between the MCR Online Services and your social media service.
To contact you. MCR and MCR affiliates may periodically send promotional materials, surveys, or notifications related to our products and Services. To help make these materials more relevant to you, we may use and combine any of the Personal and Other Information we collect to assist us in sending you these materials. We may also use your information to contact you, including to respond to your comments, inquiries or requests. If you want to stop receiving these materials from us, please follow the instructions in the Choices and Access section below.
4. How We Share Your Information
Information Made Public Through Use of Our Services and User Privacy Settings
Certain features on the MCR Online Services give you an opportunity to interact with us and others. These may include the social sharing tools, community forums, chats, creating community profiles, and rating, tagging and commenting on content of others. When you use these features, you should be aware that any information you submit, including your name, user name, location, email address, profile information, picture,, and comments you submit, may be publicly available to anyone, including other users, search engines, advertisers, third-party application developers, and anyone else with access to the MCR Online Services. We are not responsible for any information you choose to submit and make public through these interactive features.
Our Disclosure of Information
To allow third-party service providers to assist us in providing and managing our Services. We may make your Personal Information available to certain third-party service providers, such as contractors, agents or sponsors, who help us manage or provide our products and Services by, for example: providing hosting and other cloud-based services; developing or supporting products and features; sending email messages on our behalf; fulfilling orders; delivering subscriptions; auditing; processing data or statistics; and serving, customizing or delivering marketing or ads. These outside service providers are required to protect Personal Information entrusted to them and not use it for any other purpose than the specific service they are providing to us.
To permit unaffiliated third-parties to send you promotional materials. We may share your Personal Information, with unaffiliated third-parties for such parties’ own marketing purposes only if you have given us permission to do so.
To complete a merger, sale of assets, or bankruptcy. If MCR sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, bankruptcy, or transfer of all or a material part of its business, MCR may transfer your information to the party or parties involved in the transaction as part of that transaction.
MCR uses a combination of administrative, technical, personnel and physical measures to safeguard Personal Information in its possession against loss, theft and unauthorized use, disclosure or modification. However, no one can guarantee the complete safety of your information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting Customer Service in accordance with the instructions below.
6. Choices and Access
Your Choices Regarding Our Use and Disclosure of Your Personal Information
We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes.
You may opt-out from receiving electronic communications from us (including surveys or notifications), or our sharing of your Personal Information with MCR affiliates for their direct marketing purposes by changing your account settings through the appropriate link within the Services or following the unsubscribe instructions at the bottom of each email.
You may also opt-out from our sharing of your contact information with unaffiliated third-parties for their marketing by contacting Customer Service as detailed below.
Please note that there are certain service notifications that you may not opt-out of, such as renewal notices and notifications of changes to MCR products and Services or policies. If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.
How To Access, Correct or Update Your Personal Information
If you would like to request to review, correct, restrict or delete personal information that you have previously provided to us, object to the processing of personal information, or if you would like to request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact Customer Service, as indicated below. Most registered users can also update their Personal Information online by signing on to their accounts and visiting the appropriate account management sections of our websites. Please note that if you have registered for more than one of our publications or Services, you may need to update your information for each separately.
You may also contact MCR Customer Service at firstname.lastname@example.org or by calling 781-245-6644.
For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.
We will respond to your request consistent with applicable law.
You may lodge a complaint with a data protection authority in the country or region or where an alleged infringement occurs with the applicable data protection law offices. In the event you wish to lodge such complaint, we will provide you with contact information for the applicable data protection authorities
Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you subscribe to a Service, you may not be able to change or delete the Personal Information provided until after the completion of such Service).
Your California Privacy Rights
California Law permits our customers who are California residents to request certain information regarding our disclosure of Personal Information to third-parties for their own direct marketing purposes. If you are a resident of California, under 18 and a registered user of the Services, you may ask us to remove content or information that you have posted to the Services. To make either request, please write to us at email@example.com and include your name and the address to which you would like us to respond.
7. Sensitive Personal Information
Unless necessary for the provision of Services under a service contract or otherwise specifically requested (for example, in connection with a particular survey), we ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services or otherwise to us. Any requested information that includes sensitive information about health, political opinions, ethnicity, race, religion, sex life or sexual orientation can be left unanswered, except to the extent MCR’s access to such information is needed for provision and delivery of Services under a service contract.
8. Other Important Information
Do Not Track Disclosure. Some browsers or other tools include “Do Not Track” (DNT) features which, when turned on, send a signal to websites you visit indicating that you do not wish to be tracked across websites over time. The Worldwide Web Consortium (W3C) has been working with industry groups and regulators to develop a DNT browser technology standard to provide a common understanding as to how to interpret the DNT signals, but to date no standard has been adopted. Since there is no standard at this time, MCR does not currently respond to DNT signals. MCR will follow the progress of the W3C in developing the standard.
Data Retention. We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law and terms of a service contract. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or continue to use the Services);
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
- Whether retention is advisable in light of our legal position (for example, in light of applicable statutes of limitations, litigation or regulatory investigations).
Linked Services. The MCR Online Services may also be linked to sites operated by third-parties, and may carry advertisements or offer content, special offers, functionality, games or applications developed and maintained by third-parties. Some of these third-party sites may be co-branded with a MCR logo, even though they are not operated or maintained by us.
MCR is headquartered in the United States. The information you provide to us or that we obtain as a result of your use of the Services is held and maintained in the United States or, if you are not in the United States, such information is transferred to the United States.
9. Contact Us
We ask that you not disclose any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) when contacting us, unless such information is needed for provision and delivery of Services under a service contract.